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Posts Tagged ‘crowdfunding’

SEC to Expand Crowdfunding Investment Pool

The SEC recently voted to expand its mission to help small business fundraise in private markets by increasing the threshold crowdfunding amount to $5M and the amounts that the non-accredited can invest.  This new access is expected to boost entrepreneurship, now ever more present in our new normal of COVID-19.  

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The Catch 22 in Crowdfunding Campaigns

A recent study shows that crowdfunding psychology requires a unique fundraising strategy.  An abundance of early donations is viewed as originating from friends and family who have not scrutinized the deal, while the opposite is inferred from a lean start.  Balancing this perception from day 1 is key to a successful campaign.

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